Understanding digital marketing may sound easy to some people and yet thousands of online businesses fail each year, for one to fully understand the many aspects of digital marketing, it’s important to measure digital marketing ROI. Return On Investment or ROI is simply an indicator that measures the profit or loss generated by an investment based on the amount of money invested. It tells you whether your marketing plans are making or losing valuable money.
What you should know about ROI
With ROI, you can know whether you have a positive or negative return on investment. Without ROI your business plan is simply groping in the dark, unsure of the results overtime. This is why measuring your ROI can be vital to your business. Through social media, landing pages and blogs, you can measure digital marketing ROI. As you begin to see the holes in your marketing plans through ROI, you need to start looking for how to improve those areas.
How to calculate digital marketing ROI
Since the data available to you on Google analytics may be overwhelming, it’s much easier to measure your ROI depending on what your goals are. Some of these goals include:
- Cost Per Lead
- Lead Close Rate
- Conversion Rate
- Cost per Acquisition
- Customer Lifetime Value
In order to increase your ROI, it’s important to understand what your goal is; otherwise your plan may not bring back positive returns on investment. When you have a fixed goal, you are more likely to achieve better results. Your goals should be concise, achievable and time conscious.
How to enhance your digital marketing ROI
After understanding what your goals are, you need to make use of KPI or key performance indicators. These are the ways you measure how close you are to your goal. Without KPI, your business won’t be able to tell if it’s reaching its goal or not. Your KPI can help show your progress toward your fixed goal. You can avoid any confusion as to what you want for your marketing plans. Through KPI, you are able to see exactly what you’re trying to achieve. Testing may also be useful in gaining insight from your client’s perspective which can be used in future marketing plans. It can also help know what aspect of your strategy works best.
Increasing your ROI may seem a little difficult at first, but with time and experience , it can go a long way to creating positive returns on investment in the future. With the many different parts of your strategy, you might not know what’s helping your business. With ROI, you can know and adjust the several areas of your strategy to meet up with your unique goals.